What Nollywood partnerships with international production companies mean for African stories – Face2Face Africa

Face2Face Africa

Sentenced to life for murder, Vybz Kartel confident he’ll be freed soon in new prison interview
Pennsylvania Police Chief filmed harassing pregnant Black woman suspended
Ghanaian architect accused of killing three people and storing body parts in freezer
See all
Before Rosa Parks refused to give up her seat on the bus, this woman fought the same bus driver
How were Egyptian pyramids built?
Uncovering the history of four Black American towns buried under lakes
See all
The secret history of Juba dance by enslaved Africans from Kongo
Keagborekuzi I, the Nigerian man who became the world’s youngest monarch at age two
Outrage as Rasta teen says police in Jamaica cut off her dreadlocks
See all
Actor Joshua Jackson condemns ‘racist’ trolls who criticized Jodie Turner-Smith for proposing to him
Nick Cannon says the only musician who can battle Mariah Carey in a Versuz is R. Kelly
‘Party of all parties’: Everything we know about Obama’s 60th birthday bash at family’s $12m mansion
See all
Explore Banana Island, Nigeria’s most expensive neighborhood home to billionaires like Adenuga, others
Married in 1952, this 94-yr-old wasn’t allowed to shop for a wedding dress. Her dream finally comes true
Here are five African beauty brands you should know and support now
See all
After double life as WWII spy, Josephine Baker now first Black woman to get this rare hero’s burial in France
The success story of the youngest, Black female luxury shoe designer who is just 31
Meet Eden Bridgeman, the woman overseeing Ebony Magazine after a $14 million buyout
See all
Meet the first all-Black classical symphony orchestra to feature at Carnegie Hall in its 130-yr history
Historic all-Black crew operates flight in honor of Juneteenth
Seven Black documentaries to watch for Juneteenth
See all
See all
Even before Donda album release, Kanye West has made $7m from listening event: report
Michael Jordan has reportedly made $7 million from Lionel Messi’s move to PSG – here’s how
Jay-Z the only black person to apply for gaming license in NY as he makes new business move
See all
This Sierra Leone tech firm allows you to track your construction project in Africa in real-time
This is how one Ugandan entrepreneur is using AI to fight cancer in Africa after battling disease
This is the Nigerian man behind the new low-cost ventilator that doesn’t use electricity
See all
Muratina: The Kenyan traditional brew making waves in the UK thanks to this man
A look at the new Ghanaian app that allows diasporans to own and run farms remotely
When Bob Marley dated Pascaline Bongo, daughter of Gabonese dictator Omar Bongo
See all
Why you should visit this Congolese mausoleum believed to be a center of black magic
Inside the underground town of over 50 dwellings lying thirty feet beneath the Earth’s surface in Benin
Here are the greatest places to visit in Africa, according to Time Magazine
See all
All about Serena Williams and her Nike Design Crew who just unveiled their first collection
Meet the Nigerian-born designer who quit her job to build a million-dollar fashion brand
Amid lockdown, this Nigerian fashion designer shot to fame with her iconic Gaia dress
See all
Nine-year-old girl who won art competition will have her drawing displayed in the White House
Why editors turned down the most important novel of iconic writer Richard Wright
This U.S. designer will be sponsoring Liberia’s Olympic team at the Tokyo games
See all
[Quiz] Can you perfectly match these maps to their respective African countries?
[Quiz] Can you match these African fabrics/materials to their countries of origin?
[Quiz] Do you know the trailblazing African Americans behind these inventions?
See all
Five delicious Caribbean foods you’ve probably never tried
Five amazing health benefits of Aidan fruits you probably didn’t know
Here are the top Black-owned restaurants to look out for in 2021, according to Yelp
See all

Aderinto Nicholas
Full bio
August 22, 2021 at 12:00 pm | Opinions & Features

On August 5, 2021, Nigerian movie producer Mo Abudu acquired rights to produce a movie with Will Packer based on a detailed article, “The Fall of the Billionaire Gucci Master” about Ramon Abbas, popularly known as Hushpuppi, by Evan Ratliff, a Bloomberg journalist. According to the Bloomberg article, Hushpuppi made millions of dollars by business email compromise (BEC) scams around the world. He was arrested in Dubai in June 2020 and pled guilty to money laundering charges last month.
Speaking on the project, Abudu said: “EbonyLife is uniquely positioned to ensure the depth and authenticity of this film. This is why we needed to partner with a major Hollywood producer like Will Packer Productions. They are equally invested in telling stories that resonate with our audiences. We understand the environment of poverty and deprivation that breeds highly talented and fundamentally flawed characters like Hushpuppi. And WPP knows how to create stories with global appeal.”
On his part, Packer said: “Ten months ago, Mo Abudu pitched us a rich and entertaining concept steeped in Nigerian culture that can only be told with the help of her unique perspective. Together we knew Evan’s work was the definitive telling and the perfect narrative of this saga.”
Boston-based Nollywood filmmaker Rahman Oladigbolu spurred on by success of Soul Sister film
Colourism in Nollywood: How an industry propagates culture of self-hatred for dark-skinned girls
Nollywood superstar Funke Akindele to feature in new Marvel Avengers film
The Problematic Treatment of Rape in Nollywood Movies
This is not the first of such partnerships by Nigerian movie producers to produce original movies based on African narrative for the global audience. In June 2020, Netflix Inc., American top content platform and production company, signed a multi-title deal with Mo Abudu’s EbonyLife to create two original series. Among the highlights is a film adaptation of “Death and the King’s Horseman,” a play by Nobel Prize winner Wole Soyinka, and a series based on Lola Shoneyin’s best-selling debut novel, “The Secret Lives of Baba Segi’s Wives.”
What do these partnerships mean for Nigeria and Africa?
“N is for Naija. N is for Nollywood. N is the 14th alphabet. 14 is also how many great talents you’re looking at. N is for Netflix. But most importantly… hello, Nigeria!” [sic]
At 7:24 pm on February 25, 2020, Netflix Naija tweeted for the first time. The rest, as they say, is history. Though the news was laden with joy, it was not a surprise, given the rate at which Netflix was expanding across the world. An official arrival in Nigeria was only a matter of time. 
Since the first Nollywood movie, October 1, debuted on the American media service in 2015, many Nigerian movies have been streamed on Netflix. In 2018, Netflix continued wooing Nollywood: it acquired Lionheart as its first original movie from Nigeria. 
The relevance of the Nigerian film industry cannot be ignored both in the country and in the diaspora. Popularly called Nollywood, the Nigerian film industry is the second largest employer of labor in Nigeria, after agriculture. The presence of Nigerian movies on an international stage, such as Netflix, encourages the dynamic portrayal of Nigeria on a global platform. For a country that has seen its image tarnished by various corruption allegations over the years, this is an incredible avenue to showcase to the world the good heritage and virtues diffused across Nigeria. 
In 2009, Nigerian author Chimamanda Adichie gave a TED Talk, “The Danger of a Single Story”. In the twenty-minute video, she described the powerful impact of stories and the danger of knowing only one story about a people. “The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story”, she said.
This is not far from the truth about Nigeria. It has been years of propagation of “a single story” about her—one of corruption and dishonesty. Netflix meeting Nollywood, therefore, provides an immense opportunity for telling many stories about Nigeria on an international stage.
Stories bind us. When we own our stories, we create a new country. There is something powerful about portraying the stories, not one story, of a people. For example, The Wedding Party housed on Netflix explores concepts that are specific to the Nigerian society and makes them available to the global audience. The movie shows the uniqueness of Nigerian weddings. It gives wedding ceremonies a different splash, the Nigerian style. 
As an African, the biggest joy about these deals has always been the opportunity to tell authentic and untold stories that resonate with every person, regardless of where they’re from in the world while showcasing the African culture, heritage and creativity. The recent collaboration and the earlier unprecedented partnerships with Netflix and other international production companies is a testament to the changing narrative about the investment in African storytelling.
The partnerships with Nollywood prepare the stage for the birth of Nigerian stories: stories that will be told on the international stage; stories that will be nurtured and given the chance to voice the incredible beauty of Nigeria.
Join the conversation Share your thoughts
This African tribe from Togo and Benin were experts in penis enlargement way before plastic surgery
Uncovering the history of four Black American towns buried under lakes
Nobody hired America’s first Black economist because of her race. Here’s what she did next
Tulsa Race Massacre survivors accept offer to become Ghanaian citizens
Face2FaceAfrica
© 2011- 2021 Pana Genius
All Rights Reserved
Subscribe to premium
Already a member? Sign in.
Subscribe to premium
Already a member? Sign in.

source

Leave a Comment